Growth strategies for Nordic companies

Switzerland as a test market & access to European customers

Are you scaling up your tech business on continental Europe? Or are you looking for a location to test and validate your new products and services with a partner? Then please tune in for this webinar. 

Our speakers will discuss why Switzerland is a desired location for Nordic companies to expand and grow their ventures, what makes Switzerland an effective test market, and how to develop your services further for the continental European market. 

Former CEO of Hartwall and Terveystalo, Yrjö Närhinen, will share his experiences why even service businesses can and should expand to new destinations.

Utopia Music, a startup from the country that churned out Spotify and ABBA, will talk about their journey to Switzerland and the power of data in the music industry.



Organizer Switzerland Global Enterprise in collaboration with SFB Partners
Event language


Registration deadline

The webinar will take place on Microsoft Teams. You will receive the webinar access code one day before the event.

Cost of Participation

Free of charge



Welcome & Introduction

by Gustav Henriksson, Trade Point Nordics, Switzerland Global Enterprise

Keynote: Can business services travel?

by Yrjö Närhinen, former CEO of Hartwall and Terveystalo

Swedish founders in Switzerland: The power of data in the music industry

by Alexander Brunner, Commercial Director, Utopia Music

Why Switzerland is the perfect country for Nordic companies to expand their business

by Jouni Epper, Partner, SFB Partners

Q&A Session



Yrjö Närhinen

Yrjö Närhinen

Yrjö Närhinen is a seasoned chief executive officer and board member with a demonstrated history of working in FMCG and in the healthcare industry. He is the former CEO of Hartwall and Terveystalo. He has a passion for turnarounds focusing on strategy and business development, with the objective to help growth companies to grow sustainably. He is enthusiastic about brands, services, preventative healthcare, education, energy and technology. Yrjö is Chairman of the board at Curaeos – a European dental Chain. He lives in Switzerland.

Alexander Brunner

Alexander Brunner

Alexander E. Brunner (*1974) studied business administration at the University of St. Gallen and subsequently worked for many years in the financial industry. Today he is the Chief Commercial Officer at the Swiss big data and machine learning company Utopia Music. Alexander is also a member of the Zurich parliament and founder of the Urban Innovation Association. In 2019 Alexander published the book Crypto Nation Switzerland. The book is based on more than 100 interviews with startups, investors, professors, lawyers, bankers and financial market regulators.

Jouni Epper

Jouni Epper

Jouni Epper is an experienced entrepreneur and advisor, who has successfully founded several companies in ICT and communications. As C-level executive he has supported large corporates in the areas of pharma, med-tech, health and nutrition in their growth. He knows the Swiss market, can open doors and is enthusiastic about strategy, business development, product positioning and communication. He is the owner and Managing Director of SFB Partners for business development (www.sfbpartners.com) and the communications agency Souffleur (www.souffleur.ch). 



Recording of the webinar «Growth Strategies for Nordic Companies»

Event Partner

Webinar organized in collaboration with: 

SFB Partners

SFB Partners opens the doors to Switzerland and Central Europe for Nordic companies. Our experienced consultants offer customized solutions and have access to a vast network of decision-makers and key opinion leaders. SFB Partners can support you across the board: from market research and business development to legal issues or the establishment of a local branch.
Web: www.sfbpartners.com

Team Finland

Team Finland network provides businesses with a smooth service chain, ranging from advice services to funding. The network offers tailor-made service packages for companies' internationalisation needs based on the services provided by the network actors. Web: www.team-finland.fi



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