International Trade Forum
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International business in the «new normal»

Once the pandemic is largely under control, the «new normal» will take hold in international business. The International Trade Forum – the big annual meet-up for companies in international business – offers you more than two hours of inspiration plus the tools that will get you ready to get back on track as quickly as possible.

The International Trade Forum is the ideal place to engage in individual discussions with experts from global markets and to acquire practical knowledge.

Economists expect 2021 to be the year in which the global economy picks up. So now is the time to thoroughly assess your own international business situation and prepare for the new normal.

Together with our partners we are offering you two hours of inspiration and orientation, digitally and safely, with:

  • Keynote: Ignazio Cassis, Federal Councillor
    Federal Councillor Cassis explains how Swiss foreign policy provides the geopolitical framework for your international business – from relationships with the EU to global trade policy.
  • Keynote: Aude Pugin, CEO of APCO Technologies SA and President of Vaud Chamber of Commerce and Industry
    Aude Pugin shares her view as CEO of an SME and President of the VCCI on the internationally oriented Swiss economy of tomorrow.
  • In the break-out sessions you can choose from a wide variety of digital panels and webinars to find the topics that promise the biggest profit for you and your business – for example, optimizing your value chain.
  • The International Trade Forum offers you the unique opportunity to establish and build relationships with other companies operating internationally, our country specialists and our partners.

Do you want to grow successfully in the new normal? The International Trade Forum supports you – register today!

Guaranteed not to miss anything that interests you
The main programme of the Forum and the panel discussions will be simultaneously translated into French, German and English. 

To make sure you don't miss anything, we will provide you with recordings of all program elements following the forum.

You will receive an access link to the forum by e-mail one day prior to the forum start.




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Target audience Swiss and Liechtenstein SMEs already exporting products or services, or those that want to launch their business internationally
Organizer Switzerland Global Enterprise
Event language





Online (CET/MEZ)

Cost of participating S-GE Members: free of charge / Non-Members: CHF 90.-
Registration deadline

Invitation from Simone Wyss Fedele



Program (Subject to change)


by Simone Wyss Fedele, CEO Switzerland Global Enterprise

Welcome interview

with Andreas Gerber, Head Corporate Banking, Member of the SUB Management Committee and Member of the Management, Credit Suisse (Schweiz) AG and Martina Gmür, Head of Export Promotion and Member of the Executive Committee of Switzerland Global Enterprise

Keynote: Aude Pugin shares her view as CEO of an SME and President of the VCCI on the internationally oriented Swiss economy of tomorrow

Aude Pugin, CEO of APCO Technologies SA and President of Vaud Chamber of Commerce and Industry in conversation with with Simone Wyss Fedele, CEO, Switzerland Global Enterprise and Sylvain Jaccard, Head of Western Switzerland, Switzerland Global Enterprise

Break / Networking

Wide range of break-out sessions

More details about the breakout sessions to be find under «Breakout session overview»

Break / Networking

Wide range of break-out sessions

More details about the breakout sessions to be find under «Breakout session overview»

Break / Networking

Wide range of break-out sessions

More details about the breakout sessions to be find under «Breakout session overview»

Break / Networking

Keynote: Switzerland between the USA, China and Europe - a classification

by Federal Councilor Ignazio Cassis, Head of the Federal Department of Foreign Affairs

Q+A with Federal Councilor Iganzio Cassis and Closing

by Ruth Metzler-Arnold, Chairwoman of Switzerland Global Enterprise

End of program

Breakout Sessions

Breakout Session Übersicht

You find below the overview of the breakout sessions. You can find more information about the speakers in our speaker overview. The breakout sessions will be recorded and available to you as a recording after the event.

Find more information about the speakers in our speaker overview


International business between two world powers: Do Swiss companies have to choose between the USA and China?

With Andrea Berlinger Schwyter, President, Berlinger Group | Martin Naville, CEO, Swiss American Chamber of Commerce | Felix Sutter, Swiss-Chinese Chamber of Commerce SCCC
15.45 -16.15h, German with simulaneous translation into English and French

#geopolitics #longsession


International business in Europe in transition: Brexit, institutional agreement and success factors for Swiss companies

With Jane Owen, UK Ambassador to Switzerland and to Liechtenstein | Martin Hirzel, President, Swissmem | Sebastian Ramspeck, International correspondent and moderator, SRF Schweizer Radio und Fernsehen
16.35 -17.05h, English with simulaneous translation into German and French

#geopolitics #longsession


Crisis-proof procurement: Experience and advice from practice

With Eugen Peterhans, CEO and Delegate of the Board of Directors, Howag Kabel AG | Dr. Thomasz Gonsior, Partner, OptiBuy
15.45 -16.05h, German



Is your international business ready for the next shock? Tips by two CEOs on how to design your value chain

With Pierre-Yves Bonvin, CEO, Steiger Participations SA | Gregoire Metz, CEO, DECISION AG
16.15-16.35h, French



Expert talk: Effective tactics to promote products and services online

With Giuseppe Maffei, Founder, DEVELED Sagl
16.45 17.05h, English



Artificial Intelligence - Considering IT security and risk management

With Klaus Haller, Senior Security Architect, AXA
15.45 16.05h, German



Breakout Session: Currency hedging in uncertain times

With Chris Leuenberger, FX Sales Corporate & Institutional Clients, Credit Suisse AG
16.15 -16.35h, German



Minimise risks. Maximise exports.

With Carsten Böhler, Head of Client Acquisition and SME Underwriting, SERV
16.45 -17.05h, German


Italien vs. Frankreich

Which market is better for you? Italy vs. France

With Swiss Business Hub Italy | Swiss Business Hub France
15.45 - 16.05h, English


Indien vs. Indonesien

Which market is better for you? India vs. Indonesia

With Swiss Business Hub India | Swiss Business Hub Indonesia
16.15 - 16.35 h, English


Chile vs. Brasilien

Which market is better for you? Chile vs. Brazil

With Swiss Business Hub Chile | Swiss Business Hub Brazil
16.45 -17.05h, English


Südafrika vs. Nigeria

Which market is better for you? South Africa vs. Nigeria

With Swiss Business Hub South Africa | Trade Point Nigeria
15.45 - 16.05h, English



Using the crisis as an opportunity - through product diversification

With Andreas Schmocker, CEO und Co-Founder, Lumendo AG
16.15 - 16.35h



Financing your internationalization

Speaker details will follow soon

16.45 - 17.05h



Efficiency gains in export processing

With Thomas Munsters, Managing Director SGS MACO Customs Services, SGS | Philipp Muster, Managing Partner, efreight AG
15.45 - 16.05h, German



Artificial Intelligence And The Value Of Data: The Four Ways To Grow

With Dr. Simon Hefti, co-founder and chairman, D ONE
16.15 - 16.35h, English



Air travel in times of Corona

With Martin Knuchel, Lufthansa Group Pandemic Coordinator, Swiss International Air Lines AG
16.45 - 17.05h, German



Speaker Main Program

Ignazio Cassis

Federal Councilor, Head of the Federal Department of Foreign Affairs (FDFA)

Ignazio Cassis

On 20 September 2017, the United Federal Assembly elected Ignazio Cassis (FDP) to the Federal Council.  He took up his post as head of the Federal Department of Foreign Affairs on 1 November 2017.


For the two years prior to his election to the Federal Council, Mr Cassis, a doctor of medicine, was president of the parliamentary group of the FDP.The Liberals, of which he was a member since his election to the National Council in 2007. From 2015, he chaired the National Council's Social Security and Health Committee. He was also vice-chair or chair of various parliamentary groups. His political career began in 2004 with his election to the legislative authority of the Ticino municipality of Collina d'Oro.

Photography: © Markus Jegerlehner

Aude Pugin

CEO APCO Technologies SA and President of the Cantonal chamber of industry and commerce Vaud

Aude Pugin

Aude Pugin is CEO of APCO Technologies SA, an industrial company based in Aigle. APCO Technologies is active in various sectors of the industry, particularly in the European space market and the energy market in France.

After 10 years practice in law, she has joined APCO Technologies since 2009 as a representative of the second generation of the family business. She is also Vice-President of the Federal Commission for Space Affairs and President of the Vaud Chamber of Commerce and Industry.

Photography: © Pierre Vogel



Member *

Free of charge


CHF 90.-

* New members registrations until April 22, 2021 can benefit as well from the cost advantage.

Further details about the S-GE member benefits can be found here.


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