International business in the «new normal»
Once the pandemic is largely under control, the «new normal» will take hold in international business. The International Trade Forum – the big annual meet-up for companies in international business – offers you more than two hours of inspiration plus the tools that will get you ready to get back on track as quickly as possible.
The International Trade Forum is the ideal place to engage in individual discussions with experts from global markets and to acquire practical knowledge.
Economists expect 2021 to be the year in which the global economy picks up. So now is the time to thoroughly assess your own international business situation and prepare for the new normal.
Together with our partners we are offering you two hours of inspiration and orientation, digitally and safely, with:
- Keynote: Ignazio Cassis, Federal Councillor
Federal Councillor Cassis explains how Swiss foreign policy provides the geopolitical framework for your international business – from relationships with the EU to global trade policy.
- Keynote: Aude Pugin, CEO of APCO Technologies SA and President of Vaud Chamber of Commerce and Industry
Aude Pugin shares her view as CEO of an SME and President of the VCCI on the internationally oriented Swiss economy of tomorrow.
- In the break-out sessions you can choose from a wide variety of digital panels and webinars to find the topics that promise the biggest profit for you and your business – for example, optimizing your value chain.
- The International Trade Forum offers you the unique opportunity to establish and build relationships with other companies operating internationally, our country specialists and our partners.
Do you want to grow successfully in the new normal? The International Trade Forum supports you – register today!
Guaranteed not to miss anything that interests you
The main programme of the Forum and the panel discussions will be simultaneously translated into French, German and English.
To make sure you don't miss anything, we will provide you with recordings of all program elements following the forum.
You will receive an access link to the forum by e-mail one day prior to the forum start.
|Target audience||Swiss and Liechtenstein SMEs already exporting products or services, or those that want to launch their business internationally|
|Organizer||Switzerland Global Enterprise|
|Cost of participating||S-GE Members: free of charge / Non-Members: CHF 90.-|
Invitation from Simone Wyss Fedele
Breakout Session Übersicht
You find below the overview of the breakout sessions. You can find more information about the speakers in our speaker overview. The breakout sessions will be recorded and available to you as a recording after the event.
International business between two world powers: Do Swiss companies have to choose between the USA and China?
With Andrea Berlinger Schwyter, President, Berlinger Group | Martin Naville, CEO, Swiss American Chamber of Commerce | Felix Sutter, Swiss-Chinese Chamber of Commerce SCCC
15.45 -16.15h, German with simulaneous translation into English and French
International business in Europe in transition: Brexit, institutional agreement and success factors for Swiss companies
With Jane Owen, UK Ambassador to Switzerland and to Liechtenstein | Martin Hirzel, President, Swissmem | Sebastian Ramspeck, International correspondent and moderator, SRF Schweizer Radio und Fernsehen
16.35 -17.05h, English with simulaneous translation into German and French
Crisis-proof procurement: Experience and advice from practice
With Eugen Peterhans, CEO and Delegate of the Board of Directors, Howag Kabel AG | Dr. Thomasz Gonsior, Partner, OptiBuy
15.45 -16.05h, German
Is your international business ready for the next shock? Tips by two CEOs on how to design your value chain
With Pierre-Yves Bonvin, CEO, Steiger Participations SA | Gregoire Metz, CEO, DECISION AG
Expert talk: Effective tactics to promote products and services online
With Giuseppe Maffei, Founder, DEVELED Sagl
16.45 17.05h, English
Artificial Intelligence - Considering IT security and risk management
With Klaus Haller, Senior Security Architect, AXA
15.45 16.05h, German
Breakout Session: Currency hedging in uncertain times
With Chris Leuenberger, FX Sales Corporate & Institutional Clients, Credit Suisse AG
16.15 -16.35h, German
Minimise risks. Maximise exports.
With Carsten Böhler, Head of Client Acquisition and SME Underwriting, SERV
16.45 -17.05h, German
Which market is better for you? Italy vs. France
With Swiss Business Hub Italy | Swiss Business Hub France
15.45 - 16.05h, English
Which market is better for you? India vs. Indonesia
With Swiss Business Hub India | Swiss Business Hub Indonesia
16.15 - 16.35 h, English
Which market is better for you? Chile vs. Brazil
With Swiss Business Hub Chile | Swiss Business Hub Brazil
16.45 -17.05h, English
Which market is better for you? South Africa vs. Nigeria
With Swiss Business Hub South Africa | Trade Point Nigeria
15.45 - 16.05h, English
Using the crisis as an opportunity - through product diversification
With Andreas Schmocker, CEO und Co-Founder, Lumendo AG
16.15 - 16.35h
Financing your internationalization
Speaker details will follow soon
16.45 - 17.05h
Efficiency gains in export processing
With Thomas Munsters, Managing Director SGS MACO Customs Services, SGS | Philipp Muster, Managing Partner, efreight AG
15.45 - 16.05h, German
Artificial Intelligence And The Value Of Data: The Four Ways To Grow
With Dr. Simon Hefti, co-founder and chairman, D ONE
16.15 - 16.35h, English
Air travel in times of Corona
With Martin Knuchel, Lufthansa Group Pandemic Coordinator, Swiss International Air Lines AG
16.45 - 17.05h, German
Speaker Main Program
Federal Councilor, Head of the Federal Department of Foreign Affairs (FDFA)
On 20 September 2017, the United Federal Assembly elected Ignazio Cassis (FDP) to the Federal Council. He took up his post as head of the Federal Department of Foreign Affairs on 1 November 2017.
For the two years prior to his election to the Federal Council, Mr Cassis, a doctor of medicine, was president of the parliamentary group of the FDP.The Liberals, of which he was a member since his election to the National Council in 2007. From 2015, he chaired the National Council's Social Security and Health Committee. He was also vice-chair or chair of various parliamentary groups. His political career began in 2004 with his election to the legislative authority of the Ticino municipality of Collina d'Oro.
Photography: © Markus Jegerlehner
CEO APCO Technologies SA and President of the Cantonal chamber of industry and commerce Vaud
Aude Pugin is CEO of APCO Technologies SA, an industrial company based in Aigle. APCO Technologies is active in various sectors of the industry, particularly in the European space market and the energy market in France.
After 10 years practice in law, she has joined APCO Technologies since 2009 as a representative of the second generation of the family business. She is also Vice-President of the Federal Commission for Space Affairs and President of the Vaud Chamber of Commerce and Industry.
Photography: © Pierre Vogel
* New members registrations until April 22, 2021 can benefit as well from the cost advantage.
Further details about the S-GE member benefits can be found here.