After a successful launch, CE² is ready for round two. At this year’s Conference for Circular Economy Entrepreneurs, we are venturing a step further when it comes to content. Under the motto “ActInCircles”, the focus is not only on specialist knowledge, but also on specific tools, which help to put said knowledge into practice.
The future belongs to the circular economy, because it respects limited resources and harnesses new business potential. Proponents of the circular economy combine profitability with a long-term perspective.
Circular solutions: Why startups are particularly successful
The Swiss startup scene is very dynamic - new projects are emerging and new business models are being tested. One of the driving factors for the success of such products are coaching and support programs. For two consecutive years, the CET Incubator supported over 50 newly founded startups in all areas - from finding the initial business idea to the market launch. The results are very promising: Over 75 % of them still exist and have a slowly and organically growing customer base, with cumulative sales of over 2 million CHF. Sharing platforms, clothing rental, non-standard vegetables and modular, repairable products - the Swiss market is flourishing with new circular solutions. But startups play another very important role: They are agile, can react quickly to changes and are therefore perfect for demonstrating the advantages of the circular economy vis-à-vis the conventional linear economy. They can adapt their business models to support closed material flows, make use of secondary flows, or externalize processes of established companies and, as a result, play an important role in the transition to a circular economy.
Specific opportunities in the European market
The European market is an important market for many Swiss companies, especially for SMEs. New regulations under the Ecodesign Directive to promote recycling management are just one example. This involves setting requirements for energy efficiency and measures to ensure things can be repaired easily, which also influence the Swiss market. However, efficient and sustainable products are what highlight the sustainability of the industry more strongly. And this is where the effect in the customer's usage phase comes into play, when, for example, a machine consumes less energy or materials, or the amount of waste during food processing can be reduced. Even if more sensors and electronics are built into a product, it can still be more ecological over the entire life cycle, and along the value chain, than a competitor product that uses less material. The influence goes beyond the borders.
CE² – Circular Economy Entrepreneurs – brings together the key Swiss players from Economy, Research and Politics, shaping today the business models of tomorrow. The conference is limited to 350 participants.