To adapt to the changing environment, Swiss and Liechtenstein companies that want to grow internationally must prepare for global risks and opportunities in an agile manner. A long-term internationalization strategy and the right dose of pioneering spirit pave the way for success in international markets.
At the Aussenwirtschaftsforum 2020, we and the participating SMEs, our partners, and international experts will therefore tackle the topic: “Go international as an SME – Pioneering spirit for sustainable success”
Five reasons to get on board.
1. In the Swiss Federal Council talk with Ignazio Cassis, you can gain insights into Swiss foreign trade policy.
Ignazio Cassis has been a member of the Federal Council of Switzerland since September 2017. At the Aussenwirtschaftsforum, the Head of the Federal Department of Foreign Affairs (DFA) will talk about his foreign trade policy and the significance of the export economy for Switzerland.
2. Find out from the keynote speaker Christian Fischer how Swiss SMEs can have sustainable growth internationally.
The Fribourg-based company Bcomp is a pioneer in the field of natural fibers. Its specialist expertise lies in renewable and recyclable natural fibers which, thanks to their many positive qualities, are already in use in motorsport, electronics, and acoustics. At the Aussenwirtschaftsforum Christian Fischer, CEO of Bcomp, will talk about how his team is applying its pioneering spirit and sustainable ethos to go international.
3. Get practical tips from proven and experienced experts.
Swiss SMEs are facing a multitude of complex issues in international markets: What’s the best way to exploit new opportunities and recognize potential risks? How do you stay agile in dealing with new frameworks? Or, in short: How do you design a lastingly successful internationalization strategy? Experts and CEOs will demonstrate how Swiss SMEs can best prepare for global risks during the interactive sessions hosted by our partners and associations.
4. Benefit from useful knowledge and specific information about potential export markets.
Whether it’s concerning questions about dealing with free trade agreements and WTO rules, tips on dealing with market access barriers and barriers to trade, or specific information on business potential in a target market – the export advisors at Switzerland Global Enterprise and the representatives from the international markets are available to SMEs at the Aussenwirtschaftsforum to answer all their questions about export.
5. Build up your own network by exchanging ideas with the export community and our global contacts.
Switzerland Global Enterprise’s Aussenwirtschaftsforum is THE annual meeting point for all Swiss exporters. The breaks between each item will give SME representatives time and space to speak with more than 600 participants and numerous SMEs who are facing similar challenges or have already mastered them. Be sure to take advantage of the opportunity to meet our experts from all over the world at the forum as well. Gather background knowledge on the relevant markets, establish contacts, and discuss your export ideas – directly on site in a personal meeting.